Sex sells.
From summertime76.wordpress.com/tag/lily-elsie/page/2.
Lily Elsie's dress has a partial bertha below a ruched band that acts as a modesty piece in this Hughes publicity portrait.
Keywords: Lucy Duff Gordon as designer, Lucy Duff Gordon, Lucile, Lucy Sutherland, Lady Duff Gordon, The Merry Widow, Lily Elsie, curly coiffure, ribbon headdress, bows, jacket, long flared sleeves, bodice, bertha, quarter length full sleeves, waist band, floral bodice ornament, earrings, gloves, theatrical dress